British American Tobacco (La Fabrik) – Openair Frauenfeld
With more than 50’000 visitors per day, the Open Air Frauenfeld is the largest open-air venue in the German-speaking part of Switzerland and the largest hip-hop festival in Europe.
Company / Brand
Founded in 1902, British American Tobacco continues to go from strength to strength thanks to some leading tobacco brands, talented people and the commitment to lead Next Generation Product categories. British American Tobacco is one of the world’s leading multinational companies, with brands sold in over 200 markets.
The brand Parisienne decided to develop a tailor-made platform, which fits perfectly with the goal of the festival to create a « festival city ». A 2’500m2 factory area called « La Fabrik » was then created. It contained the following spaces: La Fabrik Stage, La Fabrik Klub, La Fabrik Canteen, La Fabrik Garden. Thanks to these operations « La Fabrik » was rewarded as « best Sponsorship appearance » and » best party location » inside the festival.