Coca Cola – Coca Cola Junior League
The Coca-Cola Junior League is one of the main programs of Swiss football for young talents. New talents are discovered at the grand annual tournament finals for the title of Best Young Swiss Talent Champion. In the Switzerland area, 10’000 football talents are operating, under the patronage of Coca-Cola, in the categories A-, B- and C-juniors. Through 5’500 games each year, 250 clubs compete in 22 regional groups for the title of Swiss Master.
Company / Brand
Coca-Cola, the drink created in 1886 in the United States, is drunk today hundreds of millions times every day in more than 200 countries around the world. As a brand, « Coca-Cola » name is synonymous with refreshment and ultimate pleasure.
For 15 years now, Coca-Cola has been supporting national football talents in Switzerland and promotes the juniors in the country as part of the Coca-Cola Junior League. In addition to reactions, technique and endurance, the company also focuses on fair play. As a sponsor, Coca Cola attaches a great importance to team spirit and tolerance in everyday life.