BKW – Die Energiezukunft
Energie Zukunft Switzerland is the dynamic partnership for energy suppliers and organizations that want to promote energy efficiency and expand their renewable energies. The strength of the organization is to realize practical and needs-oriented processes and projects for its customers.
Company / Brand
The BKW Group is a Bern-based international energy and infrastructure company employing more than 6,000 people. The Group plans, builds and operates infrastructure to produce and supply energy to businesses, households and the public sector, and offers digital business models for renewable energies.
The snow sports campaign 2016/17 was used as a major image campaign and made a significant contribution to national brand awareness, repositioning and reputation (brand loyalty, credibility, trust) within BKW’s external communication. The core element of the campaign was the TV Commercial with the participation of many Swiss ski stars. The inner monologue presented central issues of the energy future