IWC – 75th Goodwood Members Meeting
The Goodwood Members’ Meeting is an epic weekend of motor racing founded by the Duke of Richmond, which aims to recreate the atmosphere and camaraderie of the original BARC Members’ Meetings held at Goodwood throughout the 1950s and 1960s.
Company / Brand
With a passion for innovative solutions and technical inventiveness, IWC has established an international reputation. As one of the world’s leading premium brands in the luxury watch segment, it creates masterpieces of haute horlogerie that combine engineering and precision with exclusive design.
As an official Timekeeper of the 75th Members Meeting, IWC invited to Goodwood 50 VIC and Media guests from all over the globe. Hosted by Christoph Grainger-Herr, the Goodwood Members’ Meeting was the perfect global platform to launch the new Ingenieur collection. Through a variety of activities and media coverage, IWC demonstrated the link between the 1955 origin of the Ingenieur collection, the cars from the same time, and the ageless traditions brought forth from this era to engage with the members and target groups.