Mirabaud – Bol d’Or Mirabaud
The Bol d’Or Mirabaud is the most important inland lake regatta in the world. Started in 1939, it welcomes mono-hulls and multihulls each year on Lake Geneva. More than 500 boats and 3000 participants compete each year on this 123 kilometer (66.5 nautical mile) race from Geneva to Le Bouveret and back.
Company / Brand
Mirabaud is an international banking and financial group, based in Geneva since 1819, offering Wealth Management, Asset Management and Brokerage services, which are specifically tailored to clients’ needs.
Mirabaud is the title sponsor of the Bol d’Or since 2007 (BOM). As the biggest inland lake regatta in the world, it allows Mirabaud to use a complete 360° sponsorship approach to acquire new customers, develop current customers loyalty, offer hospitality, generate visibility and involve collaborators. The BOM is also in perfect adequacy with the image and the values of Mirabaud.