Swisscom – Energy Air 2017
Platform
Energy Air – the open air of Energy happened on Saturday, September 2, 2017. National and international acts in Bern at the Stade de Suisse set the mood to 40’000 concert lovers. The tickets to this priceless experience were only available through contests.
Company / Brand
Swisscom is one of Switzerland’s best-known and most popular brands. The Swisscom name embodies Switzerland and Swiss values. It is part of its history and identity. Unique in its kind, Swisscom has found the right balance between traditional values and modern image.
Sponsorship Operation
With the music sponsorship Swisscom wants to offer to the young target group access to exclusive events and intensify their musical experience. The Energy Air is part of a larger, Switzerland-wide collaboration between Swisscom and Radio Energy consisting of 6 Energy Live & Red Sessions (at least 1 of them in Romandie), 1 Energy Star Night (in Zurich), 1 One FM Star Night (in Geneva) and the Energy Air in Bern – the Lighthouse event of the partnership and the highlight of the music year 2017
