Swisscom – Audi FIS Ski World Cup St. Moritz 2017
All competitions of the FIS Alpine World Ski Championships St. Moritz 2017 took place on the St. Moritz home mountain Corviglia. The spectators were able to watch the world’s top athletes along the entire course from start to finish.
Company / Brand
Swisscom is one of Switzerland’s best-known and most popular brands. The Swisscom name embodies Switzerland and Swiss values. It is part of its history and identity. Unique in its kind, Swisscom has found the right balance between traditional values and modern image.
Swisscom wanted to use the momentum of being main sponsor of Swiss-Ski for a long-time in order to first connect emotions to the brand but also to demonstrate the products and services. The company is involved in to two partnerships: national partner of the event and main sponsor of the House of Switzerland together with Swiss- Ski.